{"id":2749,"date":"2023-04-28T21:05:00","date_gmt":"2023-04-29T00:05:00","guid":{"rendered":"https:\/\/fadeu.urantiacos.cl\/?p=2749"},"modified":"2023-08-31T21:08:30","modified_gmt":"2023-09-01T00:08:30","slug":"taller-producto-s1-diseno-de-mocktails","status":"publish","type":"post","link":"https:\/\/fadeu.urantiacos.cl\/en\/2023\/04\/28\/taller-producto-s1-diseno-de-mocktails\/","title":{"rendered":"Taller Producto S1 | Dise\u00f1o de MOCKTAILS"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

El taller, liderado por las profesoras Mar\u00eda Magdalena Larra\u00edn y Marcela Mora<\/a>, se uni\u00f3 a la iniciativa Zona Libre de Alcohol<\/a> para realizar un taller pr\u00e1ctico que busca introducir al estudiante en el problema de dise\u00f1ar productos y servicios desde la perspectiva de la calidad vista a trav\u00e9s de la ecuaci\u00f3n forma-funci\u00f3n.<\/p>\n\n\n\n

El desaf\u00edo abarca distintas \u00e1reas (y procesos) del dise\u00f1o, desde la investigaci\u00f3n basal hasta el dise\u00f1o de branding, packaging, servicio, experiencias. Adem\u00e1s, permite descontextualizar a los estudiantes de algo tan normalizado como el consumo de alcohol, sobre todo si pensamos que en Chile hay m\u00e1s de un 23,6% (fuente:Minsal) de la poblaci\u00f3n que est\u00e1 en tratamientos por salud mental y esto, mezclado a un consumo problem\u00e1tico de alcohol es algo bastante delicado. Entonces, \u00bfc\u00f3mo nos podemos hacer cargo, desde el dise\u00f1o, de este cambio?, detalla Marcela Mora, una de las docentes a cargo del taller.<\/p>\n\n\n\n

Un mocktail es una bebida no alcoh\u00f3lica que imita el sabor y presentaci\u00f3n de un c\u00f3ctel. Estas bebidas han adquirido popularidad debido a su capacidad para imitar los sabores y la presentaci\u00f3n de los c\u00f3cteles sin los efectos del alcohol. El desaf\u00edo que enfrentaron los estudiantes de este taller fue dise\u00f1ar una experiencia de consumo innovadora y atractiva que involucre la preparaci\u00f3n y el consumo de estos mocktails.<\/p>\n\n\n\n

Durante esta etapa, los estudiantes estudiaron detalladamente las interacciones de consumo de alcohol en distintos contextos, para desde ah\u00ed dise\u00f1ar una experiencia de consumo que fomente la socializaci\u00f3n sin la necesidad de ingerir alcohol. Adem\u00e1s, se consideraron aspectos como la interacci\u00f3n, la experiencia, los prototipos y los sabores, entre otros, explica Mora.<\/p>\n\n\n\n

Para dar inicio a esta etapa, se invit\u00f3 a participar a Zona Libre de Alcohol (Barra Zero<\/a>), quienes junto a Undurraga sin alcohol, estuvieron a cargo de implementar el taller, en el que los estudiantes aprendieron de manera pr\u00e1ctica c\u00f3mo se preparan los mocktails m\u00e1s reconocidos, para poder identificar aquellos ingredientes que permiten equilibrar los sabores y generar distintas sensaciones en quienes los consumen.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

INFORMACI\u00d3N PERIOD\u00cdSTICA
ESCUELA DE DISE\u00d1O<\/p>\n","protected":false},"excerpt":{"rendered":"

Estudiantes de cuarto semestre de Taller Producto S1, dieron inicio a la segunda etapa de este semestre a trav\u00e9s de un encargo diferente: Dise\u00f1o de Mocktails.<\/p>\n","protected":false},"author":1,"featured_media":2752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"\nTaller Producto S1 | Dise\u00f1o de MOCKTAILS - Facultad de Arquitectura, Dise\u00f1o y Estudios Urbanos<\/title>\n<meta name=\"description\" content=\"Estudiantes de cuarto semestre de Taller Producto S1, dieron inicio a la segunda etapa de este semestre a trav\u00e9s de un encargo diferente: Dise\u00f1o de Mocktails.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fadeu.urantiacos.cl\/en\/2023\/04\/28\/taller-producto-s1-diseno-de-mocktails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taller Producto S1 | Dise\u00f1o de MOCKTAILS - 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