{"id":26561,"date":"2024-11-30T20:49:53","date_gmt":"2024-11-30T23:49:53","guid":{"rendered":"https:\/\/fadeu.urantiacos.cl\/?p=26561"},"modified":"2024-11-30T20:49:58","modified_gmt":"2024-11-30T23:49:58","slug":"andres-villela-dicta-masterclass-a-escuelas-de-diseno-de-guatemala-y-paraguay","status":"publish","type":"post","link":"https:\/\/fadeu.urantiacos.cl\/en\/2024\/11\/30\/andres-villela-dicta-masterclass-a-escuelas-de-diseno-de-guatemala-y-paraguay\/","title":{"rendered":"Andr\u00e9s Villela dicta masterclass a escuelas de dise\u00f1o de Guatemala y Paraguay"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>La iniciativa, que forma parte del programa de WIPO para fortalecer la formaci\u00f3n de j\u00f3venes dise\u00f1adores en Latinoam\u00e9rica, busca escalar la experiencia piloto desarrollada en 2023 en Chile y Brasil en la que trabajaron estudiantes del&nbsp;<strong>Taller de Dise\u00f1o Estrat\u00e9gico&nbsp;<\/strong>de la Escuela, centr\u00e1ndose en trabajar con siete productos chilenos con Sello de Origen, provenientes de distintas zonas del pa\u00eds. Enfoque que no solo promovi\u00f3 el dise\u00f1o de identidad y packaging, sino que tambi\u00e9n tuvo como objetivo, valorizar tradiciones locales y generar un impacto transversal en los territorios.<\/p>\n\n\n\n<p>El v\u00ednculo de Andr\u00e9s Villela y su colaboraci\u00f3n previa con el<a href=\"https:\/\/www.inapi.cl\/sala-de-prensa\/detalle-noticia\/desarrollan-propuestas-para-potenciar-los-productos-con-sello-de-origen-en-el-mercado\">&nbsp;Instituto Nacional de Propiedad Industrial (INAPI)<\/a>&nbsp;en 2018, permiti\u00f3 que la Universidad Cat\u00f3lica y en particular, Dise\u00f1o UC, fuera seleccionada como instituci\u00f3n clave para implementar el piloto, fortaleciendo no solo las estrategias de INAPI en Chile, sino que tambi\u00e9n proyectando internacionalmente el trabajo del dise\u00f1o chileno.<\/p>\n\n\n\n<p>Con el objetivo de replicar el modelo en la Universidad del Istmo, en Guatemala, y la Universidad Iberoamericana de Paraguay, Villela lider\u00f3 sesiones introductorias con estudiantes de ambas universidades para trabajar con productos locales, posicionando al dise\u00f1o como herramienta clave para la valorizaci\u00f3n de la identidad cultural en la regi\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/diseno.uc.cl\/wp-content\/uploads\/2024\/11\/Captura-de-Pantalla-2024-11-25-a-las-21.13.56.png\" alt=\"\" class=\"wp-image-34309\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"A Fresh Perspective: Design Students Reimagine Agricultural Products\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jiO4E2lCyY0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>El Subdirector Acad\u00e9mico de Dise\u00f1o UC,\u00a0Andr\u00e9s Villela, fue invitado por la\u00a0Organizaci\u00f3n Mundial de la Propiedad Intelectual (WIPO)\u00a0a dictar una masterclass sobre la experiencia chilena en Sellos de Origen a estudiantes de dise\u00f1o en Guatemala y Paraguay.<\/p>\n","protected":false},"author":3,"featured_media":26563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[92,69],"class_list":["post-26561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","tag-andres-villela","tag-diseno-uc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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